The recent Super Bowl commercial #LikeAGirl has garnered a fair bit of attention from media critics, as it seems to reclaim the derogatory expression “like a girl” and promote girl power. This ad was one of the several that have been popping up in recent years, but I am wondering if it is really doing girls any good or promoting feminism.
Why #LikeAGirl and never #LikeAFeminist? If advertisers are already making a strategic effort to embrace girl power (so that they will grow up and become voracious consumers), what would encourage them to take another step further and reclaim the term “feminism”?
I’d love to hear your opinions on this matter. Did you watch this kind of girl power commercials growing up? How did they affect you and your gender identity? These “progressive” commercials weren’t available to me when I was little, so I am really curious and eager to know how you experienced watching them.